Author：AliceDate：2025-12-3
Our company held its quarterly work summary meeting and formulated a development plan for the new energy market in 2026.
Distinguished leaders and colleagues: In 2025, a year that marks a historic turning point for the global new energy industry, we have witnessed the milestone of China's new energy vehicle sales surpassing those of gasoline-powered vehicles for the first time. Today, we are holding this annual summary meeting not only to review the achievements of the past year but also to outline our strategic plans for 2026 based on our quarterly work. The report on our work throughout the year and our plans for next year is as follows:
I. Core Performance in 2025: Growth Against the Trend, with Numerous Highlights
(I) Market Performance: Sales Growth Outpaces Industry Average
In 2025, the company's new energy vehicle sales achieved significant growth, with a growth rate significantly exceeding the industry average. Export business doubled, approaching the overall growth rate of new energy vehicle exports. Performance in lower-tier markets was particularly outstanding, with sales share and growth rate in third-tier and below cities far exceeding the industry average.
II. Major Challenges Currently Existing
Despite some achievements, we still face three core challenges: First, we lack breakthroughs in the high-end market, with sales of models priced above 300,000 yuan accounting for less than 5%. Second, our overseas market structure is too singular, with 80% of exports concentrated in high-value-added markets such as Europe and the United States, where we have yet to achieve a breakthrough, and our after-sales service response time averages 72 hours, higher than the industry standard.
III. Major Challenges Currently Existing
In response to the favorable opportunities presented by the booming global new energy market and the increasingly fierce competitive environment, the company has formulated a 2026 new energy market development plan based on its own circumstances. The plan aims to further enhance the company's core competitiveness in the new energy field and achieve sustainable development.
(I) Guiding Principles
Guided by national new energy industry policies, market demand, and driven by technological innovation, we adhere to the development philosophy of "green, efficient, innovative, and win-win," focusing on the research and development and market expansion of core new energy products, continuously improving product quality and service levels, and striving to become a leading enterprise in the new energy industry.
(2) Optimize Product Structure and Expand Market Areas
Based on existing products, further optimize the product structure, focusing on increasing the proportion of high-end new energy products. Develop customized products and solutions to meet the needs of different customer groups. In the domestic market, continue to deepen the presence in the Middle East and South America; in the international market, accelerate cooperation projects with overseas new energy distributors, gradually enter new markets, and increase international market share.
(3) Expand overseas after-sales service network
To deepen its presence in the global market and strengthen its brand competitiveness, the company is fully committed to building an overseas after-sales service system. We will establish service outlets and authorized repair stations in core markets, launch a multilingual 24-hour online service platform, stock up on core spare parts in overseas warehouses, and assemble a professional multilingual after-sales team. By breaking down geographical and time barriers, standardizing service processes, and implementing a rapid response mechanism, we aim to provide overseas customers with convenient one-stop services including consultation, diagnosis, and repair, ensuring peace of mind.
(4) Strengthen brand building and enhance brand influence
Develop a comprehensive brand promotion strategy and increase investment in brand publicity. Enhance the company's brand awareness and reputation through various means such as participating in well-known domestic and international new energy exhibitions, holding product launches, and utilizing new media platforms. At the same time, strengthen customer relationship management, improve customer satisfaction and loyalty, and establish a positive brand image.
(5) Improve the talent mechanism and strengthen team building.
Further improve the talent recruitment, training, incentive, and retention mechanisms, and increase efforts to attract high-end talent in the new energy field. Establish an internal training system, regularly organize professional skills and comprehensive quality training for employees, and improve their business capabilities and innovative awareness. Strengthen corporate culture construction, create a positive, united, and cooperative working atmosphere, and enhance team cohesion and centripetal force.
This quarterly work summary meeting served not only as a review and consolidation of past achievements but also as a clarion call to embark on a new journey in the new energy market in 2026. Standing at a crucial juncture in industry development, all employees will use this plan as a guiding principle, focusing on our goals, concentrating our efforts, overcoming challenges in technological research and development, forging ahead in market expansion, and collaborating in team building. We firmly believe that with a clear strategic layout, solid execution guarantees, and the unremitting efforts of all colleagues, the company will seize the initiative and achieve even greater success in the 2026 new energy market competition, contributing more to the high-quality development of the new energy industry and realizing a win-win situation for the company, its customers, the industry, and society.
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